Methods of Correspondence Used in African Marketplace, Accessibility is Important

Online marketplace is a space in which businesses gather in one highly accessible platform for the prospective customers. In current era when the internet becomes an essential part of human life, the role of online marketplace in economic sector cannot be undermined any longer. An online marketplace provides some advantages that traditional market does not. For instance, it […]

Consumer Buying Behavior in Africa

The economic growth trends in Sub – Sahara Africa have attracted many businesses to take a role in this continent’s market potential. Since the digital technology is growing fast worldwide, online transactions become one of the new lifestyle not only for Western people, but also Africans. Online marketplaces expansion in Africa, although their existances are not as many […]