Online marketplace is a space in which businesses gather in one highly accessible platform for the prospective customers. In current era when the internet becomes an essential part of human life, the role of online marketplace in economic sector cannot be undermined any longer. An online marketplace provides some advantages that traditional market does not. For instance, it enables small businesses to reach bigger target market. It is because these businesses can advertise their products at lower cost through the automated system. Customers will be able to find products that they need only in one platform instead of having to access multiple platforms.

In Africa

the online marketplace realm is growing rapidly as it is in other parts of the world. It even thrives in areas that are remote. The technology has reached even some of the most hidden communities. In the places where the people are unable to access certain products, online marketplace is very helpful. These people will be able to obtain goods easier without having to go to other places far from their locations. Of course, there are still some issues with delivery because Africa is really vast and in some parts, the infrastructures are not well developed.

To deal with such situation

online marketplace must provide easy methods of correspondence to accommodate their bola 88 target market. Good correspondence system will improve the customers’ experiences in the marketplace. The chance for them to re-utilize the marketplace for their bidding will be increased exponentially. It actually supports the economic system greatly because the economy depends on how active the market is.

The most ideal correspondence would be utilizing live chat system. This type of correspondence enables customers to contact the platform and receive immediate response to their shopping issues. However, this system certainly requires plenty of resources to develop. The marketplace needs to find experienced customer service team that can handle varied ranges of customers. Its platform system also needs to prepare big size data storage space. There are also conditions in which the platform’s chatting feature does not have friendly interface. At the end, users are not likely to use difficult chatting system for correspondence.

Another method of correspondence that can be used is by ticket

It means that the customers will fill in form to submit their problems to the customer support team. This method is simpler because the customer support has more lax time constraint in answering these reports. However, in some cases, the ticket form is often only accessible from computer desktop. This is certainly difficult because not all people have desktop computer or laptop. Thus, the marketplace must work to provide mobile friendly customer support interface for its customers.

Traditional correspondence method like phone call should not be disregarded either. It is important to still provide this mode because some people might not be savvy with technology, particularly the older generations.