The hype of the online marketplace, started by eBay, has become an ultimate market venue for small businesses. The perks of marketplaces have grown all over the world, including Africa. The infrastructure of internet access is getting better, so more Africans have better access to go online. The internet makes it easier for people in Africa to buy […]
Tag: africa
The Effect of Online Marketplace in Africa
Online marketplaces have become the global trends that have existed in almost all countries. Despite the negative sides of online marketplaces, they still have numerous of benefits being offered for the people. Increase the economical growth is one of the main reasons of why online marketplaces are growing rapidly in many counyries, including in Africa countries. Create a […]
Consumer Buying Behavior in Africa
The economic growth trends in Sub – Sahara Africa have attracted many businesses to take a role in this continent’s market potential. Since the digital technology is growing fast worldwide, online transactions become one of the new lifestyle not only for Western people, but also Africans. Online marketplaces expansion in Africa, although their existances are not as many […]